About
BrandArchitects are here to bring you our understanding on how to influence a target group, and to what branding is. Based on human science and own thoughts I wil try to inspire and motivate you to read and understand more of these topics. Since I´m norwegian some of my posts will be in my home language. My english will probably have som errors, but I hopefully will get better…
Who
Stian RønvågI have allways been curious of everything that involves “influencing the masses” and leadership. This has brought me through all the principles of marketing and advertising/PR. But more so to diciplines such as cognitive psychology, Jung´s archetypes, sosiology, linguistics, and not to mention philosophy. I started out as a copywriter at McCann Propaganda (Oslo, Norway), had a small visit in another agency called Inferno, before I became a Planner at BBDO Oslo.
My curiosity and demand for high performance led me to Dinamo (Norway´s largest communication agency). Still curious I had an urge to search for the fundamentals which makes best practice in this business. For four years now I have been building and managing Norway´s largest advertising course called “Advertising and Brand Communication” at Norwegian School of Creativity (Norway´s largest creative school, situated in Oslo, Bergen, and Trondheim). Simultaneously I´ve done a lot of research into creativity, the art of rhetorics, and created a new brand understanding which builds on Aristotle, Jung, and numerous of other high ranked scholars. With a solid base of understanding the brand fundamentals, I am now prepared to share some og my thoughts with you.
Welcome to my blog.
